Privacy Policy

1. Data Controller

EchoPoint, located in Mexico City, Mexico, is responsible for processing the personal data you provide through the website echopointmx.com (the "Site").

If you have any questions regarding this Privacy Notice, please contact us at: .

2. Personal information we collect

We collect the following personal information through the forms on the Site:

• Full name
• Corporate email
• Subject and message
• IP address (collected automatically for security purposes and to prevent spam)

To download materials, we only ask for your email address.

We do not collect sensitive personal data as defined by the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP).

3. Purposes of the processing

Your personal data is processed for the following purposes:

• Respond to your requests for information or contact
• Send you the requested materials or downloadable resources
• To prevent fraud and ensure the security of the Site (IP address)
• Follow up on sales or service inquiries

4. Transfer of data to third parties

To operate the Site, we share data with the following service providers:

• Resend — A transactional email delivery provider. Your contact information is shared with this service to send you a notification about your message.
• New Relic — Performance monitoring platform. Collects anonymous browsing and performance metrics from the Site.
• Drift — Live chat platform. It may collect session and interaction data using cookies.
• Cloudflare — A web hosting and CDN provider. It processes web traffic as standard as part of the Site's infrastructure.
• Google Fonts — A font service. It requests font files from Google's servers when the site loads.

We do not sell, rent, or share your personal information with third parties for our own commercial purposes.

5. ARCO Rights

You have the right to access, correct, delete, or object to (ARCO rights) the processing of your personal data, in accordance with the LFPDPPP. To exercise these rights, please send your request to: .

Your request must include: your full name, the email address you used to contact us, a clear description of the right you wish to exercise, and documents proving your identity. We will respond within a maximum of 20 business days, in accordance with the law.

6. Cookies and Tracking Technologies

The Site uses cookies and similar technologies through third-party services, primarily Drift (live chat) and New Relic (performance monitoring). These cookies may store information about your browsing session.

You can configure your browser to block or delete cookies, although this may affect the functionality of the live chat.

7. Data Retention

Data from contact forms is received and stored in EchoPoint’s corporate email account. We do not maintain a separate database of users or contacts. Messages are retained for as long as necessary to follow up on the corresponding inquiry.

8. Changes to this Privacy Notice

We reserve the right to update this Privacy Notice at any time. Any changes will be posted on this page along with a new update date. We recommend that you review it periodically.

9. Applicable Law

This Privacy Notice is governed by the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP) and other applicable regulations in the United Mexican States. For users located in the European Economic Area, we apply the principles of the General Data Protection Regulation (GDPR) as applicable.